thepassingfeeling

It's nice when it is summer and the nights are pale and light again! Here we are outside at 10pm. It is also nice when it is warm and one can wear light clothing in just one layer. Dresses. No socks, no jacket. And it's even nicer when your dress is not a dress but has legs! Ha!

We cannot overemphasize the fact that fashion is a business that requires a precise strategy for its success. In running a business, many factors come to play and we cannot neglect or downplay one for the other. One of the vital factors responsible for the success of any business is "a strong brand identity" Brand identity is the visible element of a brand, that identify and distinguish the brand in consumers' minds. I'd like to highlight a few things; Your brand identity is not the plan, it is the guide that keeps your brand together. It isn't your marketing or PR strategy, rather it is your connector to your consumer. It is not your selling point, however, it's ethos is targeted at that ideal customer.  Your retail brand identity should work for you by: Clearly communicating the in-house mission and how it ties into your vision. It should communicate to your potential client, who you are. It should connect your story to your collection range and sales. It is...

  Trying to find colours that suit your skin tone can be a bit of a hassle especially when dealing with rich tones. A fair knowledge of universal colours will ease the process of combining colours. Universal colours are colours that flatter every skin tone. These are colours that strike a balance - not too bright or too dark. Let's check them out! Red People tend to shy away from red garments because they find it tricky to pair but it is actually not as hard as it seems. Monochrome red is always a good idea when in doubt or you could try wearing onesies like dresses and jumpsuit to save you the stress of styling separates. Tracy Nwapa Pink Most ladies love pink but the numerous shades can leave you confused. We recommend fuchsia pink because it won't wash your skin out or give it a darker illusion. Veronica Odeka Green Even though neon green is taking center stage, 'Nigerian green' as it often called is a no-brainer. Tracee Ellis Ross's Grammys outfit will show you ...