thepassingfeeling

Establishing, managing and developing a business is a lot of hard work. Coupled with long hours, sacrifice, and a ton of stress, each day bears a new hurdle. Although there isn't a secret formula for success, there are common traits that successful entrepreneurs share. And when it comes to the unique business of fashion, these are what I've lived by and they have helped me on my entrepreneurial journey. Have a Vision Your vision defines who you are, what you want to do and where you want to go. Your vision cannot be vague. It needs to be developed, detailed and definite. Give all you have to what you want and Work hard, because This is your “why?” Your Passion!  This is the reason why you do what you do. The work will be hard, the hours will be long, and the pay will be low. To top it all off, there is no guarantee of success! But remain curious to create and through criticism - persist . Practice consistently. Ensure there is value in your offerings.

You deserve to be the best version of yourself, and if that version is looking slim at all times, then so be it! They say a well put together outfit can totally boost your confidence ( with compliments along with a way for extra sauce ) and while we may all gravitate towards certain outfits or colours that make us appear more “slimmer “ there are many styling tricks to ensure no matter what you choose to wear, you can always be the best version of your self by appearing slimmer.  What Colors Make You Look Slimmer?  Invariably black or dark colours, because nothing slims your figure down as much as black does. Luckily, for most people, it is a favourite colour.  Also, try the monochrome look – it works. What Clothes Make You Tall And Slim? Wearing vertical stripes will make you look slim. A legacy that has been passed on by the fashion legends. Having said that, you do not have to shy away from horizontal designs as long as they are not body hugging. Small printed dresses,...

Over time, I have noticed how people want to express their sense of style but are boxed because of various misconception and rules or simply because they do not know what to do. I have put together a few tips to help you express your style better because style is about what comes from Within you Monochrome : A common misconception is that monochrome dressing means wearing black and white (and sometimes grey). But it actually just means wearing separates of one colour. Any colour. Mono = one and chrome = colour, so, therefore, you can wear different shades of a single colour to create an overall tonal look. Mixing Textures: Combining different textures can make for a fabulous and interesting outfit as it lends an edgier look to your ensemble. one of the easiest ways to pull off a textured look is to combine two textures that are contrasting in nature, Layers are also a great way to showcase a textured look. Mixing Solids: Popularly known as Color blocking, The key is to find the right c...

First and foremost, what you should know is that Your Customer is your boss- The customer is King so it is important to attract the right audience. Attracting the right audience starts with you- You have to know what your brand is about. Once you identify what your brand is about, make sure you communicate that identity properly, so your consumers can identify with the personality behind the brand, one way to do this is to be authentic with your aesthetic and be consistent in the way you communicate your brand's ethos.  A friendly strategy to attract your customers is to tell your brand's story, do this by informing, educating or inspiring your audience. This is necessary because people want to know that your brand speaks to them, that they can relate with your brand. You should properly utilize hashtags and SEOs (Search engine optimization) because they work in attracting the right audience. Pay attention to your analytics to have an insight into the lives of your consumers. E...

Africa is full of creativity, just look around and you'll notice instantly it is not what our designers are lacking, instead of its more about learning new techniques and implementing strategies that are business fueled to increase the voice for their brand positioning. It is not enough to have a passion for creativity, we must possess an all-round knowledge of Business development and management.  As a fashion consultant and style insider its part of my drive to include a social change, helping brand owners develop stronger ties to their consumers and this starts with a recognizable brand identity. The need to differentiate your brand is necessary but the tools to create the change are uniquely embedded in your creativity. It gives me great pleasure to curate an ebook that speaks to the root of what is necessary and beyond that how to apply it for impact. This webinar and ebook will give an in-depth analysis and explanation of fashion brand development and management. The ebook ha...

Good morning everyone, a while ago, we established that, just like every other craft, fashion is a business that requires a plethora of things to be successful, one of which is an effective retail strategy. In order to grow your brand and be successful, it is imperative to have a strategy. A strategy is your plan of action. If developed right, your strategy will improve customer retention, and help you save time and money and make your team cohesive. They are various ways to build a retail strategy, One is to take into account the type of consumers you want to cater to. First are the Patricians: These are significantly Elite people with a low need for status, very quiet signals and specific details appeal to them. These types of people will purchase luxury because they have an understanding of luxury and are fascinated by the process. Another set of consumers are the Parvenus, these set of people are social climbers who rise to a higher social class through the acquisition of wealth. T...

  Some time ago, we started a conversation on Digitalization in fashion...and we established that Digitalization would have a starring role in fashion's future, this is no longer far fetched.  At present, 85 percent of fashion professionals now work from home and this new working culture relies on digital platforms for effectiveness. From instant messaging and emails to video calls, and with a doubled increase in slack users as well as an increase in Zoom shares, we have seen digital platforms being utilized as virtual workspaces. As a result of the pandemic, we have seen brands relying less on influencer strategy, Fashion brands are now making use of the best thing they can think of; Social Media, aside from being cheap, this method ensures that marketing and merchandising will be direct.  Most recent is the announcement by The British Fashion Council that the next London Fashion Week will be a digital event combining men's and women's wear. BFC chief executive Caroline ...