thepassingfeeling

First and foremost, what you should know is that Your Customer is your boss- The customer is King so it is important to attract the right audience. Attracting the right audience starts with you- You have to know what your brand is about. Once you identify what your brand is about, make sure you communicate that identity properly, so your consumers can identify with the personality behind the brand, one way to do this is to be authentic with your aesthetic and be consistent in the way you communicate your brand's ethos.  A friendly strategy to attract your customers is to tell your brand's story, do this by informing, educating or inspiring your audience. This is necessary because people want to know that your brand speaks to them, that they can relate with your brand. You should properly utilize hashtags and SEOs (Search engine optimization) because they work in attracting the right audience. Pay attention to your analytics to have an insight into the lives of your consumers. E

Africa is full of creativity, just look around and you'll notice instantly it is not what our designers are lacking, instead of its more about learning new techniques and implementing strategies that are business fueled to increase the voice for their brand positioning. It is not enough to have a passion for creativity, we must possess an all-round knowledge of Business development and management.  As a fashion consultant and style insider its part of my drive to include a social change, helping brand owners develop stronger ties to their consumers and this starts with a recognizable brand identity. The need to differentiate your brand is necessary but the tools to create the change are uniquely embedded in your creativity. It gives me great pleasure to curate an ebook that speaks to the root of what is necessary and beyond that how to apply it for impact. This webinar and ebook will give an in-depth analysis and explanation of fashion brand development and management. The ebook ha

Good morning everyone, a while ago, we established that, just like every other craft, fashion is a business that requires a plethora of things to be successful, one of which is an effective retail strategy. In order to grow your brand and be successful, it is imperative to have a strategy. A strategy is your plan of action. If developed right, your strategy will improve customer retention, and help you save time and money and make your team cohesive. They are various ways to build a retail strategy, One is to take into account the type of consumers you want to cater to. First are the Patricians: These are significantly Elite people with a low need for status, very quiet signals and specific details appeal to them. These types of people will purchase luxury because they have an understanding of luxury and are fascinated by the process. Another set of consumers are the Parvenus, these set of people are social climbers who rise to a higher social class through the acquisition of wealth. T

  Some time ago, we started a conversation on Digitalization in fashion...and we established that Digitalization would have a starring role in fashion's future, this is no longer far fetched.  At present, 85 percent of fashion professionals now work from home and this new working culture relies on digital platforms for effectiveness. From instant messaging and emails to video calls, and with a doubled increase in slack users as well as an increase in Zoom shares, we have seen digital platforms being utilized as virtual workspaces. As a result of the pandemic, we have seen brands relying less on influencer strategy, Fashion brands are now making use of the best thing they can think of; Social Media, aside from being cheap, this method ensures that marketing and merchandising will be direct.  Most recent is the announcement by The British Fashion Council that the next London Fashion Week will be a digital event combining men's and women's wear. BFC chief executive Caroline Ru

As the world continues to combat and adjust with the spread of the COVID-9 pandemic, we believe dressing up can help influence your mood whether by just staying home or having virtual meetings. It can be tempting to fall into a uniform of sweatpants and pajamas while working from home all day but while there is something to be said about relaxing your style when you don't need to adhere to an office dress code, it also feels good to dress up to maintain a sense of normalcy. To help navigate you achieve that sense of normalcy, below are five outlined dress-up tips to inspire productivity. Dress for your mood: The act of dressing up each morning into how you feel can help you feel more put together for the day. And figuring out your ideal work from style is all about balance and establishing a regular routine. Dress for comfort : Naturally, we all love to feel comfortable, and opting for looks that combine fashion with function can help set the tone for the day. A business-casual lo

In fashion trends come and go, this means that trends may either be lasting or passing. A trend can rise above others and be elevated to staple/social status.  For a trend to become social, it means it has become so relevant not only for the socialites or influencers but to the masses. A social trend is something that we didn't think would last but eventually became widely liked and did not fade away.  Below are Vanestyle's Select of Fashion Trends that have staples. The Boyfriend Jeans Easy to dress up or down, boyfriend jeans are a worthy match for your favorite tops and shoes. Choose from classic high-waisted styles in baggy silhouettes for that casual T-shirt and denim combo, or switch things up with distressed finishes and ripped knees to keep it relaxed and laid back. Fanny Packs Get to where you're going with the style and function of a fanny pack. Perfect for outdoor activities such as hiking and traveling, Fanny Packs are a great accessory for when you only need to

From our previous post on Fun Fashion Ideas for the isolation period, here is 'IDEA TWO' Wardrobes are notoriously difficult to keep organized and can prove to be a headache. However, with the right tips and practice, you can have a visually appealing wardrobe in no time. So, in the spirit of keeping busy during the 'stay at home' period; We have decided to share with you three well thought out ways to arrange your wardrobe. These methods require minimal effort and have proven to be very efficient... Put your black and white clothes in a section and place your other clothes in another. Section your clothes in prints and patterns. Start with muted patterns followed by bright patterns, or place your stripes and checks first followed by floral prints then your glamorous animal prints.  Section your clothes into hues. Start from the lightest colors all the way to the darkest colors.  PS... If necessary, you can purchase organizational tools such as wall hooks and dividers t